Social media has played a pivotal role in BTS's rise to global fame. The group's active presence on platforms like Twitter, Instagram, and Weverse has allowed them to connect directly with fans, share personal moments, and promote their music. BTS's use of social media has created a sense of intimacy and accessibility, fostering a strong and loyal fanbase. Their engagement with fans through live broadcasts, Q&A sessions, and behind-the-scenes content has built a community that transcends geographical boundaries. Social media has not only amplified their reach but also humanized them, making them relatable and beloved by millions.
The Role of Social Media in BTS's Success
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