BTS is not just a boy band; they are redefining the music industry. This article examines their innovative approaches, from using social media to connect with fans to breaking language barriers with their music. Their strategic use of platforms like Twitter and V Live has created a global fanbase, known as ARMY, that is highly engaged and supportive. BTS's music, often incorporating personal and social themes, resonates with a wide audience, transcending cultural and linguistic boundaries. Their success in international markets challenges traditional industry norms, proving that non-English music can achieve mainstream popularity. Collaborations with artists like Halsey and Steve Aoki further highlight their versatility and appeal. By continuously pushing boundaries, BTS sets new standards and paves the way for future generations of artists.
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